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Friday, September 9, 2022

SM Prime and WWF Philippines announce partnership towards responsible reporting on climate change solutions

 Hey guys!

 

SM Prime Holdings, Inc., one of Southeast Asia’s leading integrated property developers and leading conservation organization World Wild Fund for Nature (WWF) Philippines have entered a collaboration in adopting a more robust reporting framework to address the climate crisis. 


 

 


This is a major partnership of WWF with a Philippine company towards the development of a bespoke program towards decarbonization.

 

 

Sustainability at SM Prime is at the core of its corporate identity. SM Prime is at the forefront of spearheading sustainable practices as well as setting records in pioneering programs to consciously protect the environment and strongly focus on resilience in its developments.

 

Under the partnership, SM Prime will adopt the Corporates for a Better Planet Initiative (CBPI), WWF-Philippines’ flagship program that provides an actionable framework for organizations to operate sustainably within the paradigm of the climate crisis. 

 

“We are delighted to work with WWF Philippines on this sustainable journey. Focusing sustainability within the context of the Philippines ensures that our strategies and projects are highly material, efficient and more responsive in addressing local concerns surrounding resilience and adaptation. We need to be one with the worldwide community to achieve this and we need to work with global experts to get this right,” SM Prime President Jeffrey C. Lim said.

 

Climate change is one of the most pressing and defining global issues today. The Philippines currently ranks third globally when it comes to climate change vulnerability. In relation to its geographical location, it is more exposed to altering intensities of climate change manifested through erratic weather systems and natural calamities.

These risks are rife with complexity and uncertainty and organizations typically fail to properly assess their implications. The CBPI program takes a holistic approach towards this pivotal issue, addressing these risks from a custom-built, science-based perspective. 

 

By partnering with the WWF, SM Prime will be able to enhance and determine climate change solutions that will be reflected through responsible and transparent reporting. 

 

 

The first phase of CBPI involves gauging where SM Prime stands in its sustainability initiatives and setting a science-based target in line with the Paris Agreement’s goal of limiting global warming to 1.5°C compared to pre-industrial levels. SM Prime published its first Integrated Report in 2021 under the Integrated Reporting Framework which provides an overview of our value creation model — how we seek to create value for our stakeholders by contributing to national progress through investments and interventions critical to the country’s socio-economic growth.

 

As a champion of climate action in the Philippines, our partnership with WWF adds another enhancement to transparent reporting by ensuring greenhouse gas (GHG) computations are accurate and use appropriate methodologies.

 

With the need to broaden efforts to protect the environment, this partnership forms part of group-wide efforts under the SM Green Movement that aims to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

 

SM Prime’s partnership with WWF dates back to 2007 under Hamilo Coast, its leisure resort development in Nasugbu, Batangas.

 

WWF closely monitors the health and viability of the Hamilo Coast area including three of its coves designated as Marine Protected Areas (MPAs)—the Pico de Loro, Etayo and Santelmo.

 

In recognition of its conservation efforts, Hamilo Coast was cited by WWF-Philippines as its longest standing Sustainability Partner in 2020. 

 

That's it for this update,

'til next time!



XoXo,

Paula ;)

Sunday, September 4, 2022

Hamilo Coast and WWF: partners in eco-tourism and sustainability

Hey guys!

 

Hamilo Coast, the premier beach resort town in Nasugbu, Batangas, may be the weekend haven of the country’s affluent set, yet it is on track as a thriving model of sustainable eco-tourism practices. 

 

 Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.

 

Touting 5,800 hectares of prime seaside development, Hamilo Coast is a project of SM Prime’s Costa Del Hamilo, Inc. (CDHI), which carefully integrates residential, resort, leisure, commercial, and institutional land uses in the sprawling estate. But beyond its vast scope and stunning vistas, Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.

 

2022 marks Hamilo Coast’s 15th year of productive partnership with the conservation group World Wide Fund for Nature Philippines (WWF). Hamilo Coast and WWF have been working together on key areas for sustainability—coastal resource management, ridge-to-reef management, solid waste management, mangrove reforestation, the use of renewable energy sources, and environmental awareness.

 

This long-standing collaboration with WWF signifies Hamilo Coast’s determination to pursue eco-tourism and sustainability while upholding international standards for leisure property development. 

 

 Hamilo Coast and WWF further push for environmental awareness by celebrating occasions that show respect for biodiversity such as the Coastal Clean Up.

 

Ms. Imee G. Francisco, Vice President and Head of CDHI Projects and Operations, takes pride in the partnership’s objectives. “More than building and maintaining a beautiful community, we seek to create and sustain a world that future generations can enjoy. To help serve this end, CDHI continues to develop Hamilo Coast without compromising the quality of wildlife living around it.” 

 

This year, Hamilo Coast and WWF will focus on addressing the major components on waste management, which include assessment of solid waste, water and wastewater management practices, formulation of environmental management plan, and the promotion of food shed farming systems. Apart from these, Hamilo Coast and WWF will continuously work on programs that will help conserve, protect, and nurture the environment.

 

For one, Hamilo Coast and WWF’s Ridge to Reef program declared three of Hamilo Coast’s 13 coves–Pico de Loro, Etayo, and Santelmo–as Marine Protected Areas (MPAs). These are coastal zones where human activities are strictly regulated to ensure their long-term conservation. Declaring more MPAs would also mean expanding Hamilo Coast’s scope in safeguarding more marine ecosystem and resources. 

 

 Santelmo Cove was among those declared as a Marine Protected Area (MPA) regarded as a coastal zone where human activities are strictly regulated to ensure their long-term conservation.

 

Hamilo Coast also continues to implement a mangrove reforestation program in its 24-hectare mangrove belt—one of the largest in Nasugbu. Here, Hamilo has planted 50,000 propagules hand-in-hand with World Wide Fund for Nature (WWF) Philippines.

 

Mangroves are the first line of defense for coastal communities, stabilizing shorelines by averting erosion and providing natural barriers to storm surges, flooding, and hurricanes. As an effective carbon storage, mangroves absorb six times more carbon than mature tropical forests, making it all the more vital in slowing down the effects of climate change. 

 

Finally, Hamilo Coast and WWF will further push for environmental awareness by celebrating occasions that show respect for biodiversity. One is the annually held Earth Hour, during which time people are urged to shut down electricity to make a substantial difference in energy consumption. Individuals, organizations, and establishments also come together on Coral Triangle Day to shed light on ocean conservation and the ways we can protect and preserve the world’s epicenter of marine biodiversity. 

 

Likewise, the development boasts the largest volunteer effort for the ocean’s health, made possible with the International Coastal Cleanup, where people gather on the Pico and Santelmo beaches to collect trash and record information on the collected debris. 

 

For all these sustained efforts, WWF has awarded Hamilo Coast with the Longest Sustainability Partner Award, recognizing the development’s commitment to sustainable tourism and its positive impact on the Philippine tourism industry.

 

Francisco affirms, “CDHI is proud of how far we have come at Hamilo Coast with the help of WWF. This inspires us to do even more, in the hopes that our efforts will make it possible for future generations to witness the beauty of nature as we see it today.”

And that's it for this update.

 

'til next time!

XoXo,

Paula ;)

Wednesday, August 24, 2022

Sinag Schools program powers up school in Batangas

Hey guys!

 

SM Foundation (SMFI), the corporate social responsibility arm of the SM group, together with Maxeon Solar Technologies, recently powered up the Lemery Pilot Elementary School (LPES) in Batangas through the Sinag Schools program.

 

This social good collaboration between SMFI and Maxeon aims to provide clean and renewable energy to schools in grassroot communities by installing solar panels on an SM school building, especially to those that have low operating expenses. 

 

 Through the Sinag Schools program, SMFI and Maxeon installed 21 solar panels— estimated to produce 6510 watt-p—on an SM school building in Batangas.

 

In addition to the solar panel installation which intends to power positive change in the way energy is consumed in public schools, the program also aims to enhance the understanding of students in terms of energy management and the need to transition to cleaner energy alternatives with lower environmental impacts.

 

“Through this program, we want to power up the learning and development of young people. We want to help teach young people about solar energy, about renewable energy. We want to power up the next generation to help save our planet,” Maxeon Fab4 General Manager Glenn Everett said.

 

The SM school building at the LPES, which was donated by SMFI in partnership with SM Prime Holdings (SMPH) in 2017, now boasts 21 solar panels—estimated to produce 6510 watt-p. With the savings on electricity, the school may realign their budget to more efforts and other innovations that will give the students an environment more conducive to learning.

 

 SM Supermalls employee volunteers led the distribution of donations from SM Foundation to the students of Lemery Pilot Elementary School.

 

It takes a village to raise a child

SMFI executive director Debbie Sy underscored the importance of collective efforts in advancing the learning experience of every student in the country: “We believe that collaboration can drive growth and become a force for good in addressing societal challenges. CSR partnerships can create solutions that improve society by fostering learning, promoting innovation and gaining access to new technologies, such as the Sinag schools program. CSR collaboration can pool resources, both financial and human resources - between multiple organizations which can amplify social good impact.”

 

“The establishment of an ever-evolving CSR strategy and partnerships will help companies and non-government organizations in developing and implementing crucial social good programs over decades while having procedures in place that integrate social and environmental priorities into CSR core strategy – all in close collaboration with stakeholders,” she further added.

 

Moreover, Everett mentioned how SMFI and Maxeon share the similar set of values and interest when it comes to helping Filipino learners: “We have this concept of powering positive change in the world. We are happy to be working together with SM Foundation to power up the Lemery Pilot Elementary School.”

 

“Individually, we can do so much. But together we can do actually more. For us to bring our solar technology and SMFI to bring in their schools, these things are much better together than they would be apart,” he concluded.

 

 SM Foundation and Maxeon Solar Technologies formally held the community launch of the Sinag Schools Program at Lemery Pilot Elementary School in Batangas.

 

Spreading social good all the way

SM Foundation made sure to truly touch the lives of the learners and teachers of LPES as it donated eight desktop computers, 200 bags with school supplies, and more than 160 pcs brand new kinder and elementary books to further promote the love for reading among the students. Clothing items for parents were also distributed.

 

For more information about this initiative, follow SM Foundation on Facebook, Instagram, Twitter, and YouTube: @SMFoundationInc.

 

Maxeon is headquartered in Singapore. The company designs, manufactures, and sells Maxeon® and SunPower® brand solar panels. Maxeon has sales operations in more than 100 countries, operating under the SunPower brand in certain countries outside the United States. Maxeon is a leader in solar innovation with products that span the global rooftop and solar power plant markets through a network of more than 1,700 trusted partners and distributors. A pioneer in sustainable solar manufacturing, Maxeon leverages a +35-year history in the solar industry and numerous awards for its technology.

 

SM Foundation, through its School Building Program, is an active partner of DepEd’s Adopt-a-School program. This social good initiative aims to promote quality public education by building classrooms nationwide. To date, it has turned over more than 100 school buildings to grassroots communities.


And that it for this update.


'til next time,!

XoXo,

Paula ;)

Tuesday, August 23, 2022

SM Prime and AboitizPower Secure Long-Term Cleanergy Deal

Hey guys!    


SM Prime Holdings, Inc. (SM Prime), one of the leading property developers in Southeast Asia, secures a long-term deal with AboitizPower for Cleanergy supply, realizing its goal of increasing its renewable energy portfolio to more than 50%. This is in support of the Department of Energy’s program of moving up the renewable energy supply component of the country to 35% by year 2030.

 

(From left to right) SM Prime Energy Consultant Jaime Patinio, AboitizPower Senior Vice President for Commercial Operations Sandro Aboitiz, SM Engineering, Design and Development President Hans Sy, Jr., SM Prime President Jeffrey Lim, AboitizPower President and Chief Executive Officer Emmanuel Rubio, Aboitiz Renewables, Inc. Vice President for Commercial Strategy, Sales, and Engagement David Aboitiz, AboitizPower Vice President for Retail - Commercial Operations Business Unit James Byron Yu, and SM Prime Chief Finance Officer John Nai Peng Ong gather for a luncheon on Thursday, August 4, after sealing a long-term partnership with the commitment to helping build a cleaner and brighter future. 

 

Under the agreement, AboitizPower is poised to supply reliable and responsibly-sourced energy from Tiwi and MakBan Geothermal Power Plants, and PV Sinag’s Power Plants, operated and managed by AboitizPower subsidiary, Aboitiz Renewables, Inc. (ARI). This long-term contract will power SM Prime properties, including malls, leisure homes, offices, hotels, and other establishments under the Retail Competition and Open Access (RCOA) by the end of 2022.

 

“This partnership with AboitizPower is aligned with our unwavering commitment to being a catalyst for economic growth and steward of nature. We will continue providing world-class amenities within our sustainable lifestyle cities that have been beneficial and inspirational to millions of Filipinos,” said Jeffrey Lim, SM Prime Holdings Inc.’s President.

 

SM Prime builds legacy communities based on its core sustainable pillars: Economy, People, Environment, and Community. It is dedicated to generating value sustainably through its diverse business segments.

 

“AboitizPower is thrilled to be SM Prime’s partner in building sustainable lifestyle cities. We thank SM Prime for trusting us to be their partner in their transition to clean and renewable energy. It is a privilege to be given the opportunity to power various SM Prime properties with our renewable assets”, said Sandro Aboitiz, Senior Vice President of the Commercial Operations Business Unit. 

 

“We consider it a great milestone for our group to be in support of SM’s transition to renewable energy and are working to rapidly expand our renewable portfolio as the demand for Cleanergy grows. We have supported a growing number of corporations transitioning to clean and renewable energy and we are excited at the prospect of seeing a future where Cleanergy is the norm.” said David Aboitiz, Aboitiz Renewables, Inc. (ARI) Vice President for Commercial Strategy, Sales, and Engagement.

 

The leading renewable energy provider plans to expand its Cleanergy portfolio in the next 10 years to support the government’s plans of boosting the renewable energy industry in the country. AboitizPower is targeting approximately 50:50 Cleanergy and thermal capacity mix by 2030. 

 

And that's it for this update.

'til next time!


XoXo,

Paula;)

Friday, June 24, 2022

Hamilo Coast: Nurturing nature for 15 years and beyond

Hey guys!


TGIF!!


The current rate at which individuals observe sustainability practices is far from halting climate change. Whether it is reducing the use of disposable items or saving more energy, environmentally conscious activities will only yield significant results if everyone is “cast in the same mold,” so to speak. That said, high-impact global sustainable development lies within the responsibility of the government and large organizations—conglomerates among them.

 

Understanding such a role, SM Prime Holdings, Inc., one of the largest integrated property developers in Southeast Asia, has incorporated its sustainable practices in its developments early on.  Through SM Prime’s Costa Del Hamilo Inc., a leader in the leisure resort industry and the movers behind Hamilo Coast – this premium seaside complex in Nasugbu, Batangas, fosters a tangible connection with nature. Marking its quindecennial year, Hamilo Coast looks back at its milestones and achievements with its core emphasis on sustainable development. 

 

 

“Sustainability has been at the forefront of our vision in providing a resort lifestyle. We strive to practice both environmental and social sustainability in our operations through our partners and commnunities,” Franklin M. Bolalin, Assistant Vice President for Hamilo Estate Management, said. 

 

Disaster risk reduction

 

Every year, the country deals with an average of 19 typhoons, with some often resulting  in damages to properties and loss of life.  Coastal defenses such as seawalls and breakwater structures are often implemented to resist storm surges. In the case of Hamilo Coast, mangrove trees are the key.

 

 

Hamilo Coast’s 100,000 square-meter or equivalent to 10 hectares mangrove belt is one of the largest mangrove areas in the municipality. The sustainable beach resort town has since planted 50,000 mangrove propagules, protected hand-in-hand with the conservation organization World Wide Fund for Nature (WWF) Philippines.

 

Biodiversity conservation

 

Apart from disaster mitigation, mangrove trees also benefit the climate by absorbing greenhouse gases (GHGs) and carbon dioxide. This capacity nurtures the ecosystem and biodiversity in the area, providing habitat for a wide array of species.  

 

Hamilo is home to rich marine life and abundant flora and fauna.  Its conservation programs and various sustainability initiatives have nurtured and conserved its precious biodiversity.  There are about 96 various bird species found at the estate. Among these bird species are the rough-crested Malkoha and the Philippine eagle-owl.

 

From growing local plants to conducting regular coastal clean-up drives, coastal resource conservation initiatives are active in Hamilo Coast. With the help of WWF, they can increase their fisheries’ biological capacity and monitor their Marine Protected Areas (MPAs)—the Pico de Loro, Etayo and Santelmo coves which are among the three MPAs for Costa Del Hamilo’s Sustainable Development Project.  Hamilo has been working with WWF since 2007 monitoring the health and viability of Hamilo Coast area. 

 

In recognition of its conservation efforts, Hamilo Coast was cited by the World Wide Fund for Nature as its longest Sustainability Partner in 2020.



“Over the years, our partnership with SM significantly contributed to the impact we are making in our work in Hamilo Coast. From liquid waste and coral monitoring, to our present work on integrated waste management and food sheds, we hope that this continuing partnership would help us realize our vision of making Hamilo a holistic model of sustainability”, says Katherine Custodio, WWF-Philippines’ Executive Director.

 

Green buildings development

 

The path towards a sustainable future is paved with many interventions, including zero waste, dematerialization, zero emissions and resource efficiency practices. For its part, Hamilo Coast makes its intention to be a premiere sustainability community possible by making sure its buildings are designed with the environment in mind.

 

Some of the estate’s facilities are powered by alternative sources of energy. For example, its lamp posts use solar power more than traditional ones to function. Natural lighting and ventilation are also noticeable in some of its residential areas, which benefits the environment as well as its tenants. Additionally, Hamilo Coast implements a solid waste management plan that consists of recovery of materials and vermicomposting, among others.

 

Sustainable living

 

At Hamilo Coast’s core is how a distinct beachfront home can harmonize with its surrounding environment. As people crave for a more relaxed environment, closer to nature and the outdoors amid a work-from-home setup pushed by the ongoing pandemic, Hamilo homes give access to invigorating landscapes, coves to explore and the calming sea. 

 

Fifteen years later, Hamilo Coast has surpassed its reputation as a weekend respite. It is now one of the best settlement options for people looking to live the coastal life in a sustainable community. 

 

And that's it for this update.

'til next time!

XoXo,

Paula :)

 

Monday, June 20, 2022

Collaboration: A key in creating sustainable agri-enterprises

 Hey guys,

 

Limited market information and market access are two major obstacles to increased smallholder farmers’ income. According to studies, farmers in grassroot communities often lack access to profitable, value-added markets. In the absence of critical supporting functions, such as infrastructure and service provision – farmers struggle to transform their traditional subsistence farms into a feasible commercially oriented production. Buyers, on the other hand, such as wholesalers, find it difficult to get the quantity and quality of produce that they need for processing on a timely basis. 

 

 

Because of this challenge, SM Foundation collaborated with various government agencies, and engaged various SM business units such as the SM Development Corp. (SMDC), SM Supermalls and SM Markets to ensure that local farmers under the Kabalikat Sa Kabuhayan (KSK) program have venues where they can sell their produce amid the COVID-19 pandemic.

 

 

 

From training KSK participants in practicing sustainable farming technologies via technology transfer and product development, SMFI, together with various SM business units used the power of collaboration to create farm-market linkage - which intends to create a powerful driver of rural poverty reduction.

 

Team social good

The Good Guys Market is a weekend market set up in SMDC properties to connect small-scale farmers directly with consumers—condo residents. This initiative links around 26,000 small-scale farmers directly with consumers.

 

 

Together with SM Supermalls, SMFI launched the Green Lane initiative. Led by the wives of the KSK farmers, the social enterprise offers a wide variety of quality yet affordable indoor and landscape plants which cater to every enthusiast’s preference. In addition, the team also launched the KSK Farmers’ Market Day to provide farmers with market exposure in select SM Malls nationwide.

 

 

Meanwhile, SMFI also partnered with SM Markets in creating market for onion farmers. Through the partnership, SMFI was able to establish specialized onion pop-up booths creating a stable market for small scale onion farmers.

 

Millions of smallholder farmers are seeking ways to improve the productivity of their farms and to improve their market performance. Modern farming technologies, paired with market linkage, such as the SM KSK, plays a vital role in improving the livelihood of small-scale farmers and their families.

 

 

SM Foundation’s Kabalikat Sa Kabuhayan (KSK) is SMFI’s Social Good program on sustainable agriculture that intends to uplift the lives of Filipinos in grassroot communities through sustainable agriculture via technology transfer, product development and farm-market linkage. To date, the program has trained more than 28,500 farmers from more than 900 cities/municipalities nationwide.


'til next time!


XoXo

Paula :)

 

Thursday, June 16, 2022

Working together to serve more communities for a sustainable future

 Hey guys,

 

Solar rooftop at SM City North EDSA


Climate change is one of the most pressing and defining global issues today. It has become imperative for both the public and private sectors to continue to band together to primarily, safeguard the welfare of the people and to step up to strengthen the resilience of the nation.

 

The Philippines currently ranks third globally when it comes to climate change vulnerability. In relation to its geographical location, it is more exposed to altering intensities of climate change manifested through erratic weather systems and natural calamities.

 

The private sector is called upon now more than ever to align with the principles of sustainable development and to take on the same firm stance on environmentally sound practices in its operations. 

 

Mr. Hans T. Sy

 

“I constantly encourage the private sector to work closely with the government. This way, we can be more cohesive in our efforts to make more meaningful progress towards a better and sustainable future. As a private enterprise, SM Prime will continue to do its share in addressing climate change for the benefit of communities,” said Hans T. Sy, SM Prime Holdings Chairman of the Executive Committee.

 

Water conservation 

Sustainability at SM Prime is at the core of its corporate identity. SM Prime has spearheaded sustainable practices as well as set records in pioneering programs to consciously protect the environment and strongly focus on resilience in its developments.

 

For one, the property conglomerate embarked on a campaign to substantially reduce its water consumption. It pioneered the installation of sewage treatment plants even before the measure was required by way of the Clean Water Act in 2004.

 

Today, its sewage treatment plants recycle 8.7 million cubic meters of water, lessening its dependence on fresh water sources for air conditioning operations, gardening, water closet flushing and other non-potable uses. SM Prime’s water catchment basins across 20 SM malls can also catch and store almost 79 million liters of water in total every time it rains, or as much as 32 Olympic-sized swimming pools. 

 

By controlling the flow of flood water, surrounding communities have been provided more protection against the devastating effects of floods, alleviating what communities would normally fear when the rains come.

 

Renewable energy 

SM Prime continues to explore ways to promote environmental consciousness in its operations and developments to minimize environmental impact.

 

In 2014, SM Prime achieved an important milestone in the country with SM City North EDSA becoming then the world’s largest solar-powered mall. Today, SM Prime is adding eleven more malls with solar roof decks.

 

Showing its firm resolve to advance its sustainability agenda, the company is committed to increase the use of renewable energy by 50% in 2022 across its various business segments, ahead of the national goals to be 35% renewable by 2030.

 

Through these efforts, SM Prime is committed to provide affordable and clean energy to its tenant-partners, minimizing the carbon footprint emission in its operations.


Collaboration toward resilience

As a key figure in the private sector, Mr. Sy and his dedication to environmental protection continues to serve as a testament to how Philippine businesses can usher positive change toward disaster resilience and risk reduction management in the country.  

 

In 2012, Mr. Sy joined the United Nations Private Sector Advisory Group (PSAG) for Disaster Reduction. In 2015, he was also inducted as the first and only Filipino member UNDRR ARISE (Private Sector Alliance for Disaster Resilient Societies) International Board. He currently serves as co-chair in the ARISE-Philippines network and National Resilience Council (NRC) of the Philippines, representing the private sector. He continues to help develop multi-sectoral partnerships in the country to strengthen the ability of corporations, including MSMEs, to prepare and respond to disasters brought about by natural hazards such as earthquake. 

 

“Climate change is looming over our Mother Earth. If we can contribute no matter how little and if I can get everybody to be aware of it, I think we will make an impact. It’s never too late,” said Mr. Sy in a video interview for the 50 Sustainability & Climate Leaders initiative.

That's it for this update,

'til next time!


XoXo

Paula :)

Friday, June 10, 2022

Here’s why #PinoyFreedom is more than just a holiday

 Hey guys!

 

Philippine Independence Day is right around the corner, and there is so much for us to celebrate! More than just a holiday, June 12 is a commemoration of the Filipinos’ grit, bravery, and relentless love of freedom. 



In anticipation of the 124th anniversary of Philippine Independence, SM Supermalls shares why Independence Day is a pivotal turning point in our history.

 

It is a celebration of our identity as Filipinos. Independence Day represents the core of our beliefs and our identity as Filipinos – a strong and courageous race willing to fight for freedom’s sake. After almost 400 years of colonization, the raising of our flag and the singing of our anthem serves as more than an obligation; it commemorates the heroism embodied by every Filipino who fought for our freedom. This June 12, 2022 at 8:30 am, come in colors of the Philippine flag and head to the SM Supermalls’ Flag Raising Ceremony as we show love of our country and pay our respects to those who fought to protect it. 


It is a celebration of our rich and diverse culture. Each year, the month of June encourages us to exhibit our country’s rich culture in many different ways. Whether it be through food, fashion, or art, all 18 regions across the Philippines have so much to offer! At an SM mall near you, enjoy a taste of Luzon, Visayas, and Mindanao’s diverse cultures through Pinoy Eats and Pinoy Buys until June 12, 2022. 


It is a celebration of our love for the country. Putting the country above one’s self is a great honor and responsibility. As Filipinos, it is our duty to keep the flame of patriotism alive by learning Philippine culture and history, to cultivate in us a sense of community and accountability towards our Filipino brothers and sisters. Visit SM City Cebu’s HeroiSM phygital exhibit until June 15, 2022 to explore Philippine history in an #AweSM way!


 

Celebrate #PinoyFreedom at SM Supermalls!



While we each exude patriotism in our own way, one cannot ignore the pride and enjoyment that comes with Philippine Independence Day celebrations! Commemorate Independence Day in a truly Pinoy way— sumptuous food, the company of loved ones, and great deals on all things local!


At SM Supermalls, activities are lined up to keep #PinoyFreedom alive nationwide! So come and celebrate the #AweSM and historic Philippine Independence Day at an SM mall near you.


And that's it for this update.


For more information, visit www.smsupermalls.com or like and follow @smsupermalls on all social media platforms.


'til next time!

XoXo

Paula :)